Monday, August 23, 2010

After Complaints about Abuse of Apes, Dodge Removes Ape From Ad

Dodge Removes Ape From Ad After Controversy
PETA Complains Over Great Ape In Sale Ad
Aug 23, 2010

..."Most top ad agencies in the country won't even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry. This abuse starts when they are prematurely removed from their mothers and continues when they are trained to perform through savage beatings, denied even the most basic necessities, transported and housed in barren steel cages, and then discarded at seedy roadside zoos around the age of 8, even though they can live into their 60s. You won't find a great-ape trainer without a history of Animal Welfare Act violations and a reputation for dumping animals when they're no longer profitable. After watching a video narrated by Anjelica Huston about the use of great apes in entertainment, savvy ad agencies such as BBDO, Young & Rubicam, Grey Group, Draftfcb, and Saatchi & Saatchi made the compassionate decision not to exploit great apes in future ads. Dodge isn't going to dodge a bullet on this one. It needs to pull the ad - and we've contacted the company asking it to do just that."

So, Dodge, in its righteous glory, edited the ape out of the ad. No, they didn't change the ad and remove the part of the ad featuring the chimp as one might expect, instead, they made the chimp invisible. For those of you that have been put through the pain of watching that ad over and over again, you may not have even noticed because you have started to tune it out. But take a look here and see the invisible ape at work.

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